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Iona Bain is the UK's go-to voice on young personal finance. She founded the pioneering award-winning website Young Money Blog in 2011, which celebrated its ten year anniversary last month. She appears regularly on TV and radio in the UK and now writes a weekly column for the i, one of the UK's fastest growing national newspapers. She is also a resident financial expert at BBC Radio 1, the national broadcaster's flagship youth radio station, and she has just written her second book Own It! How our generation can invest our way to a better future, out now. She also hosts a podcast of the same name.